I was hastily looking for an old Bleacher Nation post the other day (a post about the Cubs trading Marlon Byrd last April), and, in that instance, I usually just trust good ‘ole Google.
Here’s what Google showed me:
Now, the word “bleacher” obviously heavily drives the results, but, until the last week or so, if I included “bleacher” and a Cubs-related topic in the search, Google usually gave me a mix of BN and B/R. BN was usually at the top, because I knew what I was searching for, and geared the search toward it.
But look at those results, man. That’s just freaking ridiculous. Six consecutive B/R articles before anything else appears, when a clearly on-point multitude of posts exists at another “bleacher” entity?
What we’re seeing here is – to my mind – undoubtedly a tail impact (long tail, for those who get the reference) of Turner’s purchase of Bleacher Report, and B/R’s subsequent installment as the sports vehicle of choice on CNN.com. That kind of thing carries a huge amount of weight with Google’s search algorithm (rightly so, given that CNN is authoritative), and B/R has summarily been bumped way up the rankings.
Get used to it in your searches, folks. B/R ain’t going away, whatever you think of the content.